Leading Designer Purva Kothari unveiled her jewelry brand Intrea,s exquisite collection by a sparkling launch event by leading Brand promotions company Brandsmith at the Diwan-E-Khas, Taj Mahal Hotel in the Indian capital today. This exclusive range of classic and contemporary jewellery, sprinkled liberally with gemstones of unusual colours was appreciated by the crème Della crème of Delhi.

Each creation was uniquely designed to reflect the spirit and individual style of the wearer, using precious gems such as diamonds, emeralds and rubies, with each stone, adding all the more grandeur to the collection.

"Our collection includes intricate heavy jewellery, mostly necklaces and danglers and shimmering gems sweep in an artful fringe of seductive magic along your neck, a complement to any ensemble and versatile to dressy and formal wear, " said an upbeat Purva Kothari, the bright young designer, who seemed to be enjoying the overwhelming response to her new collection. "Each piece had been crafted with a calculated consideration of lifelong admiration and satisfaction that is minutely emphasised in every detailing, " explained Purva.

This niche exhibition was inaugurated by UPA Cabinet Minister for Information & Broadcasting, Priya Ranjandas Munshi. Notable attendees were Vijay Darda, popular Member of Parliament and Chairman Lokmat Group, T Subbarami Reddy, Minister for State for coal & Mines, the Peruvian Ambassador Carlos Yrigoyen, Brandsmith CEO Rahul Mittra and other top socialites, corporate honchos & media fraternity.

This exhibition will be on till 11 pm, Sunday at the TajMahal hotel.