"Spice hai to Life hai," seemed to be the mantra of the day as leading brand promotions & event management company Brandsmith rocked the City beautiful with a memorable concert by India,s biggest Indi-pop band-The Aryans recently. This concert was specially produced by Brandsmith for SJOBA, St. John,s Old Boys Association,s reunion bash.

Hundreds of old boys of Chandigarh,s best school descended on the well-decked picturesque football ground for a show of the lifetime. Sponsors Spice Telecom, Haig Whisky & Smirnoff complemented Brandsmith & SJOBA for excellent arrangements and a live concert par excellence.

The Aryans, who have recently been in news for their forthcoming film music, including Sanjay Dutt starrrer Woodstock Villa, had a great time entertaining over 700 people, drawn from the creme della creme of Chandigarh. "The Aryans have shared a very special relationship with Brandsmith & we are like always, happy performing for Rahul Mittra, " said DJ Narain, head of the band. "Today,s reception has been phenomenal," he told a packed press conference before the concert.

"This reunion has had people coming in specially from all over the world and hence we had roped in to produce & manage today,s event. We are elated at the great success, " said a beaming Navpreet Singh Aujla, the President of SJOBA.


Rahul Mittra, CEO Brandsmith, thanked SJOBA & Spice Telecom for handing over one of Chandigarh,s biggest events in the recent past to Brandsmith.