Brandsmith, a leading name in the realm of brand promotions, events & media management organized the First cell phone cinema Festival in association with the Asian Academy of Film & Television Noida, a pioneer in media education.

Writer, Producer & Hollywood Director and a Professor with Tisch school of Arts, New York Prof. Karl Bardosh was also present at this special festival to give away awards to the winners.

"What's exciting about the rapidly improving technology is that people can generate their own content and find new ways of sharing it too. Compared to the traditional modes of visual storytelling, mobile cinema is very spontaneous and quick. We want our budding film makers to take full advantage of this exciting technology," said AAFT Director Sandeep Marwah.

Rahul Mittra CEO Brandsmith expressed his excitement at the prospects of this new tool of mass communication. "Mobile Cinema offers a huge scope for advertising & brand promotions and we are very happy that AAFT & Brandsmith have pioneered this great concept," said Mittra.

This festival was earlier launched by Bollywood actress Neetu Chandra, who has vowed the audiences and the critics by her performance in films like Garam masala and Traffic Signal. "Its high time that storytelling becomes novel,'' said Neetu.

All the winners of the First Cellphone Cinema Festival were awarded camera mobile phones.