Top socialites, social workers, corporate heads, media professionals & politicians descended at the Park Hotel in the capital city recently to meet the visiting XL Pioneer members from across the world.

Organised by leading Brand Promotions Company Brandsmith, this niche event was part of the Hunger Eradication project.

The Pioneer Club, a $5 million joint poverty alleviation initiative between The Hunger Project and XL Group, was announced in New York last September at the Clinton Global Initiative in response to the former US President's call for private sector commitments to resolving global issues.

To demonstrate its commitment to combat starvation and improve health, education, nutrition, and family incomes in rural India the Pioneer Club members are on a leadership visit to India. The total funding comes from the Pioneer Group, while its implementation is facilitated by more than 90 grassroots Indian NGOs, in a policy-level partnership with the ministry of Panchayati Raj, Government of India.

Minister of State for Road Transport & Highways K. H. Muniyappa congratulated organisors Brandsmith, Sage Foundation & AAFT for taking this initiative & promised to extend his support to the XL Pioneer Club in their future endeavours.

“Brandsmith has always been associated with social events & pertinent issues & we are glad to have put this up so quickly. We see this as part of our corporate social responsibility. I hope XL Pioneer Club would contribute immensely towards poverty eradication & women empowerment in India and we will strive to help them in their future projects in India,” said Rahul Mittra CEO Brandsmith.

Notable attendees included Convenors Maya Shahani, President Sage Foundation, Asha Tapase, AAFT President Sandeep Marwah & Brandsmith CEO Rahul Mittra.