The sultry Sunday morning in the capital city saw Heads of foreign diplomatic missions, corporate honchos, Spanish students & top intelligentsia descend on the Peru Embassy in India to celebrate the the 1st Anniversary of Bharat Peru Maitreyi Samiti/Peru-India Friendship Society.

The India Peru Friendship Association was established in collaboration with the Embassy of Peru in India & leading brand promotions company Brandsmith so as to provide a common platform cum cultural centre to facilitate an interaction between the Spanish language students of India and others interested in Peruvian and Latin American Culture. In the last one year the society has successfully organized various cultural activities such as film festivals, workshops, food festival, talks, Spanish classes, Salsa classes, etc.

Under its Cultural Exchange Programme with Peru, Aditi Mehrotra and Rishu Sharma, both students of Spanish from JNU, will be leaving for Peru in the coming next week to enjoy the first scholarship offered by the India-Peru Friendship Association, in association with the Embassy of Peru in India, the India Peru Chamber of Commerce in Lima and Brandsmith. These two students were selected after a very rigorous process of selection and personal interviews that included students of Spanish from JNU, DU, Jamia Mila Islamia and Bhartiya Vidya Bhawan. The duration of the scholarship is of one month and it includes opportunity to attend courses on Spanish Language and Peruvian Literature in one of the most prestigious Peruvian Universities in Lima, accommodation, food, monthly stipend, international return airfare and a visit to Machu Pichu, Cuzco and Caral.

His Excellency Carlos Alberto Yrigoyen Forno, the Acting Ambassador of Peru welcomed the distinguished guests, after which Ambassadors of Cuba, Dominique Republic & Ecuador joined the floor for a scintillating session of Salsa.

Other Notable guests included Rahul mittra-CEO Brandsmith, Rakesh Thapar-MD Barter Card India, Saugata Mitra-Director HR Mother Dairy, Ajit Punia from NBCFDC, Govt. of India, Kamal Rustomjee-leading art curator, vintage enthusiast Gurinder Singh and other distinguished guests.

"Past one year has been very fruitful vis-à-vis awareness of Peru in India and we look forward to many more niche events & campaigns in India and Peru in the coming months," said Rahul Mittra, CEO Brandsmith and Brand Advisor to the Embassy of Peru in India.

This niche event by The Embassy of Peru & Brandsmith was supported by Peruvian fast food chain Bembos & Indian wine company Chateau Indage.