Top people from the realm of art, culture, corporate world & media descended on a special promotional event by leading brand promotions company Brandsmith at the picturesque Asiad Tower Complex in the capital city today. The occasion was the launch of ANTSAMBANDH-A festival of films, art forms, literature, language & heritage with some of the biggest names from the world of Indian art, theatre & literature in attendance at this special event by Brandsmith in association with Asian School of Film & Television, Sahitya Kala Academy, Lalit Kala Academy & Asiad Tower Complex.

Prominent attendees were senior bureaucrat & Member Secretary INTACH Yogendra Narain, Brandsmith CEO Rahul Mittra, AAFT President Sandeep Marwah, Asiad Tower Complex MD Mahesh Kapoor, DLF VP Marketing Retail Munish Baldev, DLF Senior GM Rahul Narvekar, Development Commissioner Gujarat Vipul Mittra, Norwegian fashion designer Julie Skarland, French painter Andhra, Regional Director Indo-French Chamber of Commerce Piya Bajwa, Investment banker Tarun Vohra, Oasis Exursions MD Ramesh Nambiar, Director Commonwealth Education Foundation Gurinder Singh, Assistant Commissioner of Police Shibesh Singh amongst other prominent names.

Next two days would witness a special Seminar on Films , Fine Arts , Language & Culture covering topics as diverse as Cinema, Visual Arts, Literature, Theatre, Music and Dance with well-known delegates across India.