Ghaziabad, December 11^th, 2009
Institute of Management Studies, Gaziabad, ranked 2nd amongst Business Schools in Uttar Pradesh invited well known media & branding expert Rahul Mittra CEO Brandsmith to deliver a keynote address and lecture on Branding & mass communication at their institute recently.

Addressing 300 odd MBA students & faculty members, Rahul Mittra emphasized the importance of mass communication in developing brands. The one and a half hour session in the packed IMS auditorium also saw inquisitive students interacting with Mittra on diverse topics covering individual branding, entrepreneurship, communication, internet marketing, corporate profiling and innovative ways of marketing.

Rahul Mittra has been in news lately for his innovative branding & marketing campaigns with his company Brandsmith emerging as one of the most successful brand management, media advisory, event management and business consulting companies in India, providing positioning services to companies worldwide. He is also the resource person for CAPART, ministry of Rural Development, Xcellon Institute Ahmedabad, JIIMS, Asian Business School, amongst others.

IMS Group of Institutions based at Ghaziabad , was founded in 1990 and since its inception the group has promoted education in the areas of Management Sciences, Tourism, Information Technology, Bio-Science and Engineering Sciences with almost 2000 students and three educational campuses equipped with state of art infrastructure and is amongst the best professional education institutions in India.

Mittra also met up with Director general IMS Dr R.K. Bharadwaj and was later presented with a memento for corporate excellence by Dr Shailendra Dubey.