New Delhi: April 16, 2010
Leading brand promotions company Brandsmith rolled out a grand promotion for the upcoming psychological thriller "Apartment," with the star cast in the capital city today. Directed by ace director Jagmohan Mundhra, known for award winning films like Provoked & Bhawandar, the movie stars Neetu Chandra, Tanushree Dutta, Rohit Roy, Anupam Kher, Jeniffer Mayani and Vida Samadzai.

CEO Brandsmith Rahul Mittra, Jagmohan Mundhra, popular actress Neetu Chandra & supermodels Jennifer Mayani & Vida Samadzai, MD Tivoli Resorts Rohit Gupta and President AAFT Sandeep Marwah, were amongst those present for the day long promotion of this upcoming Bollywood potboiler.

Apartment is a contemporary pschyo-thriller set amidst life in a metropolis. It is a cautionary tale for young urban professionals flocking to the cities with an ambition to succeed in today,s India, where the pace of life coupled with shortage of affordable housing makes them vulnerable as they take perilous chances by sharing their most intimate spaces with complete strangers. "Never judge a book by its cover. I wanted to tell a story set in this milieu where one should fear is not unknown but known," added Mundhra.

"Brandsmith is on of the leading film promotion companies & we are glad that we have become the first choice for leading production houses and creative professionals from across the industry, said Mittra who has been treating Delhites & the media with regular doses of stardom lately.

Produced by Nari Hira's Magna Films, the movie is slated for an April 23^rd release.