06^th July, 2011
Leading film & TV Company Brandsmith Motion Pictures, part of the Brandsmith Group shot one of the biggest advertisement campaigns in the agriculture/pesticide sector with actor Suniel Shetty in Mumbai recently. Shot by ace writer-director Tigmanshu Dhulia, the innovative print & television campaign was aimed to reach out to the modern day educated farmer through a series of films for Insecticides India Ltd.

"When we bagged this campaign, the challenge was to create something path-breaking in order to achieve a high brand recall value. Hence an element of drama, slick presentation & Suniel Shetty as a progressive farmer were interweaved to create magic. Our work is going to set new standards in television advertising in India, especially in the agro sector," said Rahul Mittra, CEO Brandsmith Motion Pictures. Shot on Alexa, these television commercials would hit major TV channels pan India by July end, apart from an extensive print campaign across vernacular & English dailies, magazines and outdoor media. Brandsmith Motion Pictures' much talked about Bollywood potboiler 'Saheb Biwi aur Gangster' directed by Tigmanshu Dhulia is hitting the big screen coming September.